What is identity?
Identity is a "visual" language, a brand image, developed according to the essential values and features of the company. Through the competently created visual and graphic content, consumers can reproduce in their minds the image of the brand and associations related to it in a second.
Brand identity is necessary for both large and medium-sized businesses. It is what makes companies recognizable and known to the general public.
Brand identity can:
- differentiate your brand from your competitors;
- make the brand recognizable and known;
- emotionally touch the audience;
- communicate the company's values to the end consumer;
- create a cohesive, detailed, thoughtful image of the business;
- create the right brand associations with consumers;
- not let your products and services get lost among competitors.
Identity is more than just a company's corporate identity. These are the purposes, motives, mood, and values of the whole brand, not limited to a visual demonstration.
The main components of identity:
What is a brand book?
A brand book is a document containing all the ideological elements of a brand (graphic, verbal) and instructions for their use.
The brand book is designed for internal corporate use. The brand book data is necessary for the company's executives, marketing specialists, PR specialists, advertising specialists, and other employees.
The purpose of developing a brand book
The brand book is a necessary component of every company's development, the basis for all marketing decisions.
Creating a brand book allows you to:
- to observe the integrity of the brand, a unified ideological and design concept;
- effectively promote and popularize your brand.
We take an integrated approach to each brand book creation: gather information and develop conceptual options. The number of concepts depends on the chosen service and package.
Reasons to order the development of a brand book in OwlWeb team:
We will create a unique and integral image, which will make your brand special for the audience and emphasize its individuality.
With the right identity, you will stand out from the competition. We will help you convey your ideas and benefits in the right way to make you stand out among hundreds of others, creating the necessary image of the company.
Having a brand identity creates the image of a successful brand. History, experience, positions, and values of the company should tell about high professionalism, responsibility level, care of the world.
A well-designed and meaningful identity can produce a company's reputation. A correctly assembled image increases customer loyalty.
When a brand acquires distinctiveness, is in the ears of competitors and the target audience, there is interest in the masses. Then the number of new customers and traffic to the site begins to grow.
The effect of all the above items will help the company get new customers, increase sales of their services/products, and become known.
You will create a logo:
Sergey Snurnik/art director, graphic designer
He specializes in the system development of brand identity, more than fifteen years, creating reliable, functional, and aesthetic brand identity systems for companies and startups worldwide.
Clients: Nike, Esquire, PFC CSKA, rally SILK WAY, Audi, and many others.
Sergey has an extensive impact on the quality of the projects we do together due to his great experience. As he says, it is a pleasure to work with the new generation of creativity.
The results of our collaborations are as detailed, aligned, and goal-oriented as possible.
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Stages of logo development:
We define the basic concepts related to the customer's business. We work out and comprehend the directions we should take and analyze the target audience.
We fill in the mindmap, draw sketches, prescribe solution concepts (from 1 to 3), assemble the client's mood board to present key ideas, concepts, and solutions.
We create the necessary graphics and logo in vector format, presenting the brand concept with a description.
Together with the client, we decide on the final concept and, if necessary, make changes according to the client's wishes. We submit a finalized and balanced version of the brand identity.
We expand a selected and client-agreed concept version to the entire product range and adapt the style to all media.
We determine the final versions of the media, produce templates for layouts, then deal with the collection and preparation of files and send via file-sharing.
Financial policy:
A brandbook is a large number of separate blocks: there are mandatory ones, and there are additional ones. What exactly does the customer want to see? A short "memo on working with corporate identity" or a complete study of all elements — carriers of corporate identity? If a small law firm has a brandbook of 20-30 pages, then the retail network may have several separate books, and its creation will take more than a year. You need to focus on the cost of your time and multiply it by the creative efforts invested, which are often forgotten.
Sign / logo development to get the result, corporate product design, souvenir product design, corporate printing, avatars and covers for Facebook and Instagram, mockups,
brandbook 25-35 pages
From 1875$
You will receive the following files: ai, pdf, eps, png, svg, jpeg. Brandbook: pdf. Logo versions, layouts: Pantone + CMYK + RGBAll positions are discussed. The number of positions can be changed depending on the client's wishes.
Development of a sign / logo before receiving the result, design of corporate products, design of souvenirs, corporate printing, electronic signature for letters, avatars and covers
for Facebook and Instagram, photo styles, mockups,
brandbook 25-35 pages.
You will receive the following files: ai, pdf, eps, png, svg, jpeg. Brandbook: pdf (ideological and graphic part). Logo versions, layouts: Pantone + CMYK + RGB.
All positions are discussed. The number of positions can be changed depending on the client's wishes.
