SEO is a set of services focused on promoting the site in the search engine rankings to the top. SEO helps attract new customers to the web resource, thereby developing and promoting your business, products, and services.
Strategies for promoting the site
The website is a prerequisite for the effective promotion and development of business in today's world. It is the search engine Google that brings more visitors and potential customers.
Quality and effective website promotion is impossible to implement in a short period. Daily patient work, which is not desirable to stop, is necessary to get the desired result.
Integrated SEO promotion helps solve the following problems:
Stages of website promotion:
At the beginning of the work, we gather and analyze competitors and study the audience and their requests in the search engine (Google).
We install the analytics system and Search Console and check robots.txt and sitemap.xml files. We check the site for cross-browser, adaptability, and correct operation of the forms on the site.
We analyze the speed of loading and a full technical check for internal errors, superfluous and garbage scripts, double pages, and the correct operation of the server.
We create an internal optimization of the site, compose the semantic core of the site, conduct SEO optimization of meta tags, check the existing content for uniqueness, and optimize content for the same queries.
We register the site to Google Business, work with its reviews, apply micro markup for different pages, monitor page indexing and detect new errors. We set goals in Google Analytics to count conversion events.
We register the site in directories, marketplace, and message boards, conducting a build-up of the link mass to the site (crowded and external links) from external resources.
Constant monitoring of positions and traffic of the site, working to create new pages and external links.
