What is a logo?
A logo is an essential means of brand identification.
Designing a logo is the first and most significant step in creating the identity of your business.
The logo should:
- correctly and clear convey the main activities of the company;
- be attractive;
- quickly remembered;
- inspire confidence in potential customers;
- be recognizable;
- carry in a definite meaning;
- be original and adaptive;
- make you stand out from all your competitors.
Why do I need a logo?
A logo is essential for all forms and scales of business. It is what helps recognize the company and differentiate it from the competition.
Designing a logo is a responsible and significant process. A properly designed logo creates a positive image of the company and its products and provides visual contact with potential customers.
To create a brand logo, we immerse into your business and conduct analysis and research.
Logo creation is only the first step in developing your brand. Successful marketing requires more serious work on the visual component of the brand.
Check out the information on creating a corporate identity for a better understanding. (link to articles).
Why it is worth ordering a logo design in OwlWeb team
A logo is not just a pretty picture. It should reflect the essence of the company, its main ideas, and values. For its creation, you have to do some research and make a detailed analysis of the business.
Our specialist approaches the task comprehensively, creating logos capable of conveying the necessary ideas to the audience.
The logo design process involves the development of several versions of each element. Designer's work requires special knowledge and skills, special programs, and techniques.
The creation of a logo should be entrusted to a professional graphic designer. Thus, you can get an effective and working tool to promote your business.
You will create the logo: Sergey Snurnik/art director, graphic designer
He specializes in the system development of brand identity, for more than fifteen years, creating reliable, functional, and aesthetic brand identity systems for companies and startups worldwide.
Clients: Nike, Esquire, PFC CSKA, rally SILK WAY, Audi, and many others.
Sergey has a huge impact on the quality of the projects we do together due to his great experience. As he says, it is a pleasure to work with the new generation of creativity.
The results of our collaborations are as detailed, aligned, and goal-oriented as possible.
Examples of works
Stages of logo development:
We define the basic concepts associated with the customer's business. We work out and comprehend the directions we should take and analyze the target audience.
We fill in the mindmap, draw sketches, prescribe solution concepts (from 1 to 3), assemble the client's mood board to present key ideas, concepts, and solutions.
We create the necessary graphics and logo in vector format, presenting the brand concept with a description.
Together with the client, we decide on the final concept and, if necessary, make changes according to the client's wishes. We submit a finalized and balanced version of the brand identity.
We expand a selected and client-agreed concept version to the entire product range and adapt the style to all media.
We determine the final versions of the media, produce templates for layouts, then deal with the collection and preparation of files and send via file-sharing.
Prices for a logo design:
3-5+1 sketches, mocaps.
10 thumbnails, mocaps,
logo manual.
20 sketches, mocaps,
logo manual.
